13 Apr Branding Guidelines 101
What is branding guidelines and why do I need them? Sit down, pour a cup of your preferred beverage coffee, tea, wine. Whatever suits I’m not here to judge. But I am here to give you a 101 guide on why branding guidelines are a good idea when you ask your designer for a logo.
Branding Guidelines 101
Branding guidelines are also called brand standard, style guide or brand book. Essentially, they are a set of standards that the brand expects to be followed when using their imagery or logos so that the brand is always looking consistent and recognisable.
Branding guidelines usually contain all the information about a few key things. The logo is the big one, this is your brand’s most recognisable element most of the time. You want this to always be used the way it was intended to be.
Your branding guidelines should show examples and explain the correct and incorrect way of using the logo. In the example you can see that in the VAN RAAY DESIGN logo it has been using incorrectly in all examples. The logo should all be in capitals and in black and white only.
Branding guidelines help designers understand how the logo was intended on being used and these guidelines put lines in the sand of what is a no go. This would be most beneficial for your brand if you decide to do a rebrand down the track and are unable to use the same designer that created your logo or if you need signage or another design need that your current designer doesn’t offer you can take your branding guidelines to the other supplier.
The logo standards are one of the key elements of branding guidelines, but they also cover the font that your brand should be using. This would ensure that for example your business cards use the same font as your emails to clients and so forth, so you maintain a consistent brand strategy.
The colour palette with not only swatches but also the colour values for digital and print should also be in your branding guidelines, this is important so that regardless of printing or posting online all your design elements look the same.
The example in this image shows RGB colours and CYMK colours. If you’re not familiar with this term RGB is for digital and CYMK is for print.
If you receive files from your designer and you want to post your new logo on your social media page choose the RGB file as this will best suit digital.
VAN RAAY DESIGN put this information into a set of branding guidelines when a logo is created, we try to encourage all clients to receive a branding guidelines document when they ask for their initial quote.
We want your logo to look exactly how we have designed it so it’s in both our best interest for you to invest in branding guidelines. We hope this short guide about the importance of branding guidelines clarified to you why you should think about asking for your own set of brand standards. As always if you have any questions about branding guidelines or anything else design related VAN RAAY DESIGN is always happy to help. We can be reached via our social media or our contact page.